金纺布料世界 | Comfort Clothworld

我的第一个新浪微博APP,是为联合利华下属品牌金纺做的布料世界,金纺第三季度主打广告的线上主战场。
This is my first Sina Weibo App, is for Unilever Comfort which is the main theme for 3rd quarter.

百万级大手笔投入微博营销,可歌可泣,不知效果如何。
Millions dollar spending on Weibo marketing, capable of evoking praises and tears, with effort unknown.

欢迎来玩,更有机会赢取免费香港三人家庭游:访问金纺布料世界
Please enjoy yourself at: Clothworld.

金纺布料世界

Respect

The longer I work with different teams, the more important I feel to respect my work and my team member’s job.

Respect is kind of attitude-level thing. So for junior level colleagues, they will do work well despite their attitude is “right” or “wrong”. But as you level up, especially when you are the CEO of a company. Everyone will be affected by your attitude.

I did a lot of wrong things to realize how important the respect is.

For example, once my company got a contract help create a website. One of the function is visitors can download virtual gifts on the souvenir page, so they can use these icons as their portfolio image on Twitter, or send virtual flowers to their friends on Facebook. It’s very simple page and I just decide to put 20 images on and let the client review the designs. I had thought it’s very easy to change these images if the clients have comments. But I was wrong.

It’s very easy for me to decide a number, indeed. But after several rounds of revise, I realised the process of all these would be really a hell. And after the project, I summarised the project, this virtual gifts part should be done within 8 hours, but actually we waste nearly 20 hours on this. The cost shocks me.

People are learning by doing. The most important thing for a CEO is not to lead the wrong way. Sometime it’s just one word from your mouth but one day work for your fellows. This makes me take care of every word I said, every email I write, every decision I make.

黑天鹅效应:大智若愚的赢者通吃

黑天鹅效应

“创业投资之所以如此吸引我,很大程度上是因为其反直觉的特性。生活中的大多数时候,我们都在学着躲避风险,只追求那些“好主意”(比如做律师,而不是去做摇滚明星)。对创业公司,我经常需要去关注那些可能是蠢主意,但是也可能是伟大的想法的公司。这些也许不适用于所有人,但是对那些敢于追梦的人来说,上路开始冒险吧。”

——Paul Graham
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